Use cases

The HubSpot problems we fix most

Eight situations. For each one: what it looks like, what we do, what you have at the end and what it costs. Client names stay private under NDA, so each one is described by situation, with example data.

01
After a migration

Duplicates everywhere

Which Dana is the real one?
What it looks like
Two or three records for the same person. Reps email the same lead twice. Reports count people more than once.
What we do
Export and back up, merge contacts and companies by rule, match contacts to the right company, then check a sample by hand.
What you have at the end
One record per person and per company, and a note of the rule so it stays that way.
02
The admin left

Nobody knows how it is set up

I am scared to switch anything off.
What it looks like
Workflows nobody dares switch off. Properties nobody recognises. New requests wait because no one owns the portal.
What we do
Map every workflow, property, form and list. Fix or retire what is broken. Write down how it all works.
What you have at the end
A portal one person can explain in ten minutes, with a written Owner's Manual and a recorded walkthrough.
03
Leads with no owner

Follow-up is slow or missing

We paid for that lead and nobody called.
What it looks like
Form leads sit unassigned. Some reps get too many, some get none. Nobody is told when a lead comes in.
What we do
Rebuild routing by territory or round robin, add the task and the alert, then test it with real submissions.
What you have at the end
Every new lead has an owner and a task within a minute.
04
Reports nobody trusts

The forecast and the dashboard disagree

I do not know which number to take to the board.
What it looks like
Deals with no stage or amount. Close dates in the past. Each manager keeps a private spreadsheet.
What we do
Fix the deal data and the required fields first, then build the custom reports on top of it.
What you have at the end
Five or ten custom reports that match the deal board, plus HubSpot's prebuilt dashboards switched on.
05
Paying for contacts you never email

The marketing contact bill keeps growing

Why did the renewal go up again?
What it looks like
Bounced, unsubscribed and old contacts still count as marketing contacts at renewal.
What we do
Find who can and cannot be emailed, set the rest to non-marketing, and add a rule that keeps it tidy.
What you have at the end
A lower contact count before the next renewal, and a list of exactly who was changed.
06
Reps update everything by hand

The CRM is always a week behind

I spend Friday afternoon updating HubSpot.
What it looks like
Calls and meetings are not logged. Deal stages change only when a manager asks.
What we do
Automate the three most painful manual jobs with HubSpot workflows, and Zapier, Make or n8n where HubSpot stops.
What you have at the end
Activity, stages and next steps that fill in on their own, each with an off switch.
07
A connected tool is making a mess

The sync creates duplicates or overwrites data

It was fine until we connected it.
What it looks like
A calling, texting or scheduling tool writes into HubSpot with no rules.
What we do
Read how the sync maps fields, set the matching rule, clean what it already created, then test it.
What you have at the end
A sync that updates the right record and leaves the rest alone.
08
Moving to HubSpot

Leaving Salesforce, Pipedrive, Zoho, GoHighLevel or spreadsheets

We cannot afford to lose anything in the move.
What it looks like
Years of data in another shape, and a team that cannot stop selling while it moves.
What we do
Map every field, move a test batch, check it list by list, then move the rest and train the team.
What you have at the end
A new portal with clean data from day one and a team that knows how to use it.

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